ICD helps its clients increase convenience, improve quality and reduce the cost of market research by entering into long term relationships with its clients and building and maintaining client-segmented panels.
Segmentation
Segmentations can be expensive and time-consuming to set up and you need to make sure you can extract the most value from them possible.
A short term approach is inconvenient and can add to that cost; each time you conduct research you need to pay a premium, in terms of cost and time, to find the right respondents and ask detailed profiling questions to match them back to your segmentation.
If you conduct frequent research with the same audience, especially if they are hard to reach, the quality and speed of the research can be increased, and overall costs reduced, by entering into a longer-term relationships and having a custom panel recruited and tagged with your segmentation and maintained ready to use when you need it.
ICD's unrivalled reach, built on our network of over 200,000 affiliate websites and over 200 media titles, gives us the perfect network from which to recruit your B2C and B2B panels.
Our panel maintenance skills and research expertise then help you with your ongoing market research, delivering quicker, better and less expensive results.