For the right subjects, moving face-to-face focus groups online has extraordinary benefits in terms of cost, speed and convenience. ICD brings true innovation to online qualitative research, so you can realise a significant uplift in ROI and have complete confidence in the quality and depth of insight we deliver.
Qualitative Expertise
ICD Research has enabled out clients to reduce the time, cost and headaches associated with qualitative research. Please see below why so many clients are moving away from traditional methods:
Quick turnaround
Greater convenience
No need to wait weeks for a focus group – average turnaround is 48 hrs & less than 24 hrs when required.
Greater convenience
No travelling – participants and observers can attend from any location / any time zone.
No geographical restrictions
Broader client involvement
You don't need to rely on the views and perspective of customers living near viewing facilities.
Broader client involvement
There's no need to limit to one or two client observers and our groups are regularly attended by large teams, spanning several departments.