For the right subjects, moving face-to-face focus groups online has extraordinary benefits in terms of cost, speed and convenience. ICD brings true innovation to online qualitative research, so you can realise a significant uplift in ROI and have complete confidence in the quality and depth of insight we deliver.
Qualitative Expertise
ICD Research has enabled out clients to reduce the time, cost and headaches associated with qualitative research. Please see below why so many clients are moving away from traditional methods:
Online participants are perfectly at ease talking about deeply personal matters freely, and frankly.
Easy evaluation of media
Audio, Images, Websites and Software can be easily incorporated into focus groups.
Fast, accurate results
The transcript is instant raw data in an analysable format, without the need for any preparation or modification. It is accurate and verbatim, and unlike traditional focus groups, is not written up from memory.
Moderators can probe participants privately without disrupting Natural flow; participants who dominate conversations can be easily controlled; and it’s simple to gather uninfluenced responses when required.
Iterative research
Reconvening an exceptional group, or participants, is easy and cost-effective online and therefore iterative research Projects which recycle participants are much more feasible.