For the right subjects, moving face-to-face focus groups online has extraordinary benefits in terms of cost, speed and convenience. ICD brings true innovation to online qualitative research, so you can realise a significant uplift in ROI and have complete confidence in the quality and depth of insight we deliver.
Qualitative Expertise
ICD Research has enabled out clients to reduce the time, cost and headaches associated with qualitative research. Please see below why so many clients are moving away from traditional methods:
Lower incentive costs
Less drain on your time
Its easier to recruit than offline, we take up less time from participants and reward expectations are lower.
Less drain on your time
Client observers don’t need to spend so much time out of the office.
Reduced set up costs
No travel or refreshment expenses; no viewing facility fees; no media printing or mock up costs.