ICD helps its clients increase convenience, improve quality and reduce the cost of custom insight by entering into long term relationships with its clients and building and maintaining client-segmented panels.
Panel Building - ICD Research are experts in panel building and management.
COST - We cut out the middle man and help you realise significant cost savings in your research process, and potentially bringing additional revenue streams to your business.
CONTROL - We give clients full control of panel segmentation to ensure that outputs are quickly delivered, are better targeted and can be precisely aligned to internal requirements.
INSIGHT - We use groundbreaking survey technology to unlock deeper insights from our clients segmentation and we get the best response rates because the surveys are fun to complete.
At a Glance
Your custom panel will be nationally representative and as standard, classified under the MOSAIC geo-demographic segmentation system.
In addition, we screen your custom panel to include specific segmentation models, ensuring that surveys can be quickly launched and are guaranteed to align with and define your trend framework.
Your custom panel can be built from a wide range of consumer sources, including direct recruitment from up to 500,000 affiliate websites, the specialist readership of Progressive Digital Media’s online and print publications, live sampling, client lists and so on – ensuring a highly granular, targeted and representative panel.
ICD is uniquely positioned to help you manage, refresh and engage with your target audience on an ad-hoc and continuous basis. So, in addition to panel creation, we are experts in managing the entire insight cycle, enabling you to dedicate your time to delivering results for your business.
Download the ICD OnePanel brochure.