Niche Audiences



ICD operates the most established and highly segmented consumer panel in the UK. In addition we help our clients learn from over 4 million consumers across 40 countries.

We are uniquely positioned to help our clients find hard to reach segments because we directly recruit from 500,000 affiliate websites, the specialist readership of Progressive Digital Media’s online and print publications and through live sampling.. These capabilities mean that we deliver insight rapidly and at unbeatable investment levels

We use our magazines and website networks to create specialist consumer panels such as Mothers and Babies and High Net Worth Individuals.




Horizontal B2B Panels

  • Through our magazines and websites we access hundreds of thousands of professionals, allowing us to build panels by job titles and industry including IT Decision Makers and Financial Decision Makers


Vertical B2B Panels:

  • As with our horizontal panels, we can similarly build vertical panels across key industry sectors such as:

  • Construction

  • Architecture and Design

  • Defence

  • Mining

  • Energy

  • Financial Services

  • Pharmaceuticals

  • Medical Devices

  • Packaging

  • Aerospace

  • Food Service

  • Automotive & Transport