Expertise

Qualitative Research & Analysis

iCD Research is an innovator in qualitative research and analysis. Our qualitative researchers are highly skilled in moderating offline groups and are leading the way in online focus groups. We work closely with software companies to develop the right environment, and recruiters to ensure the right people are attending the groups. Our conference paper, Online Qual: Evolution or Revolution, was recently nominated for best conference paper at the MRS Conference and can be downloaded here.

Whether you want to test a new product development, an advertising campaign, website usability or need qualitative as part of your overall research design, iCD Research has the skills and capabilities to deliver to these objectives.